I'm here to make a difference. That's what I do.
I believe that marketing, when done right, has the power to create real, positive change – for colleagues, customers, and communities alike. It shapes how people experience the world and, with the right intent, can genuinely improve lives. The way we communicate holds power – and when we use that power with people in mind, it shows.
For me, that starts with building brands rooted in culture, connection and clear communication. When those things come together, they have the potential to inspire action, shape behaviour and make a lasting impact. That’s the true foundation for the most successful marketing.
I’ve spent my career putting that belief into practice. From building brands from scratch to leading transformation across sectors - I’ve experienced what thoughtful, human-first communication can do. And I’ve seen what happens when it’s missing. Turning that around, well – that’s the work I love. Building stronger teams, creating clarity in direction, and not being afraid to try something new - something that people want to engage with. That’s the work I love, and it’s what I keep showing up to do.
Brand
I’ve built brands from scratch and transformed existing ones, shaping their purpose, vision, and identity to create strong foundations for growth. From strategy to design, I ensure every touchpoint reflects the essence of who a business truly is - inside and out.
Communications
I know how to speak to any audience - internal or external - tailoring messages to resonate and achieve results. Whether it’s campaigns, crisis comms, PR, or strategy, I shape narratives that perfectly position organisations.
Creative
A creative soul with a head full of ideas, I bring brands to life through compelling visuals, clever design, and innovative thinking. From crafting entire identities to finding fresh, bold ways to stand out, creativity drives everything I do.
People
People are at the heart of everything I do. From building strong internal cultures to inspiring teams and driving engagement, I believe in creating environments where people thrive and succeed together.
Amanda Sparkle
/əˈmæn.də ˈspɑː.kəl/ noun
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The ability to take an idea, a message, or a brand and turn it into something that captivates, engages, and delivers impact.
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A unique blend of strategy, creativity, and clarity that transforms the everyday into the exceptional.
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The missing piece when something just doesn’t 'feel right'.
Used in a sentence: “I think we need to add a little Amanda Sparkle to this campaign launch.”