Where it all started...
My journey into marketing wasn’t conventional. I became a teenage mum and, by 2007, I had two babies under two—and my own accidental business.
I taught myself graphic design out of boredom, which quickly turned into something real. But running a business wasn’t what I truly wanted. I craved being part of something bigger, making a difference with and for others.
Realising how inaccessible traditional business networking was for mums, I launched a support network for women running their own businesses. That work led me to No. 10 Downing Street, recognised for my contributions to women’s enterprise.
Whilst naturally entrepreneurial, my path was never about business ownership—it was about problem-solving, creativity, and impact. I built my career from trial and error, long before YouTube tutorials existed. I’ve never been afraid to throw myself into something new, and I thrive on a challenge.
About Me
TL;DR: Marketing leader. Brand builder. Storyteller. Strategic thinker. I make marketing make sense to colleagues, and messaging make sense to customers.
I’ve spent my career helping organisations define who they are, what they stand for, and how they show up in the world. Whether building brands from scratch, transforming marketing functions, or leading teams through change, I bring creativity, strategy, and a clear sense of direction.
My work is as commercial as it is creative, and my mind as strategic as it is wild. I know how to balance big ideas with practical execution. My approach? Start with the why, focus on what matters, and never lose sight of the people behind it all - because the best marketing isn’t just seen or heard, it’s felt.
What I do best...
Brand & Positioning
Crafting identities that stand out and stories that stick.
Content & Communications
Turning complex ideas into compelling narratives.
Marketing Strategy
Connecting the dots between vision, strategy, and action.
Leadership & Transformation
Building, fixing, and elevating marketing functions.
Adding a little sparkle...
I have a knack for seeing what others don’t – finding the angle, the hook, the story that makes something click. That’s what people mean when they talk about Amanda Sparkle. I make things look good, sound right, and – most importantly – resonate with the audience, whomever they are. I have an innate ability to understand exactly what people want and need. Brimming with passion and infectious enthusiasm, I bring that extra magic to everything I do – that’s Amanda Sparkle right there.
